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“It’s shameful as Africans to watch our artistes display dollars instead of cedis and naira in their music videos” – Tengol

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Music videos are a focal point of what the artist hopes to express through their music, and it forms a substantial part of their creative vision.

 

The visual impact of a video can be just as powerful as the music. A video has the ability to connect an artist with their listeners, as it allows fans to get to know the artist and see the world through their eyes for the duration of a song.

 

Simply put, having a music video boosts the artist’s visibility and exposure exponentially. From a marketing perspective, music videos are used to promote the sale of an artist’s work. By telling a story, it encourages the audience to listen and draws in their attention, persuading them to buy it.

But according to Tengol K. Kplemani, CEO of The Taste of Afrika, it’s nothing but shameful to see our artistes displaying dollars in their music videos instead of local currencies like cedis and naira.

 

As to his best knowledge, it doesn’t help portray our cultural heritage as a people, therefore, it’s high time our artistes considered portraying or selling our cultural values including currencies in their visuals in order to put our cultures on the world map.

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