The last E-mail any Adsense publisher making a considerable amount of money each month from the program would want to receive from the Google Adsense Team is a mail telling them either Ad serving has been disabled to their site/blog or their Adsense account has been banned.
After 7 years of using Adsense without any problems, I was slapped with an E-mail on 4th July, 2012 which had the subject; Google AdSense ad serving has been disabled to your site.
The E-mail (provided below) from the Google Adsense Team stated that, one of my main blogs using the program for monetization has violated their Terms of Service (TOS) and as such, they had stopped serving Ads to that blog.
During a recent review of your account we found that you are currently displaying Google ads in a manner that is not compliant with our program policies
Please note that this URL is an example and that the same violations may exist on other pages of this website or other sites in your network.
ADULT/EXPLICIT TEXT: As stated in our program policies, AdSense publishers are not permitted to place Google ads on pages with adult or mature content, including sexually explicit text. More information about this policy can be found in our help center (
ADULT/PORNOGRAPHY: As stated in our program policies, AdSense publishers are not permitted to place Google ads on pages with pornographic content.
This includes photos or videos which contain full nudity or sexual activities. More information about this policy can be found in our help
ACTION TAKEN: We have disabled ad serving to your site.
ACCOUNT STATUS: ACTIVE
Your AdSense account remains active. However, please note that our team reserves the right to disable your account at any time. As such, we encourage you to become familiar with our program policies and monitor your network accordingly.
Issue ID# XXXXXX
Thank you for your cooperation.
The Google AdSense Team
For more information regarding this email, please visit our Help Center:
Immediately I got the above E-mail, I checked the sample link to find out the sort of violation I have found myself in. Surprisingly, despite my strict adherence to Google’s TOS, 1 of my 15 writers on that blog had published a post which was flagged by Google Adsense as ‘Adult Content’.
Quickly, I removed that sample post and grabbed a cup of tea. Full scanning of my blog began to ensure that any content I am in slightest doubt of as far as compliance is concerned is removed.
I removed over 100 posts which had words or phrases that I doubted their compliance. I was not taking any chance and I was not ready to get my account banned (Since once banned, that is pretty much the end of it for life).
I pulled down several posts and images including dozens which were doing very well in search engines, bringing in tons of traffic each day.
At this stage, I was fully satisfied that my blog had no ‘doggy’ content which may or may not be violating Google Adsense TOS. I had removed all those pieces I was unsure about.
Since the post that was flagged had been published by one of my writers, I was not ready to take chances with the writers too.
I disabled automatic publishing rights for all my writers to ensure that, whatever they publish comes to me for review and approval before it goes live.
This is the only way I can fully control what is going on that blog, or else something might slip in there without my notice.
Now that enough work was done, I proceed to appeal to Adsense Team (Using this form).
In my appeal, I mentioned to the guys as Adsense that, I have taken down the flagged url and have also gone through my entire blog to pull down any content I am not fully sure of compliance.
I also mentioned it to them how the flagged content got unto my site without my notice and to ensure that this does not repeat itself, the mechanism I have put in place to restrict all my writers from auto publishing.
I filed my appeal on the same day which was Thursday, 4th July, 2012.
Instantly, I received an acknowledgment of appeal mail from Google Adsense (See below).
This message was sent from a notification-only email address that does not accept incoming email. Please do not reply to this message.
Thank you for contacting Google AdSense.
This is an automated reply to let you know that we’ve received your appeal
It looks like you’d like to appeal the disabling of http://www.XXXXXXXXX. While we’re unable to respond personally
to this particular message, please rest assured that your request has been submitted for appeal and one of our policy specialists will be reviewing it soon.
Please note that while we will take your comments into consideration when evaluating your website, there is no guarantee that ad serving will be re-enabled.
We appreciate your patience and understanding.
The Google AdSense Team
I waited and waiting hoping to hear something positive form the Adsense team the next working day (Friday) because I was not sure if they will be working over the weekend.
If they do not work on weekends, then that meant I will be losing couple of hundreds. This is a huge loss if you have many writers to pay on a tight income.
Despite checking my email almost every 10 minutes, Friday ended without anything being heard about my appeal.
On Saturday, I proceeded to check the Google Adsense Forum to find out if the Adsense Team work on weekends or not.
I decided to also use this time to post on the forum, asking the Top contributors to kindly have a look at my blog and let me know if they spot anything which could jeopardise my appeal for re-enabling of Adsense back unto that blog.
The help and suggestion I got from the contributors out there were amazing. They pointed me to few things they thought I should quickly remove. I did as they suggested and kept my fingers cross, hoping to hear from Google Adsense by the close of working hours on Monday.
And guess what, the good news came earlier than I even expected. Around 5am on Monday (9th July, 2012) morning, I got the below email from Adsense!
Thank you for making the requested changes to your site in order to comply with our policies. After thoroughly reviewing XXXXXXXX, we have now re-enabled ad serving to this site.
Because ad serving to your site was temporarily disabled, you many notice a delay of up to 48 hours or more before ads begin appearing on your site again. We appreciate your patience and cooperation.
The Google AdSense Team
One thing I will like to mention is that, this incidence has taught me a lot…Google can pull the plug anytime on you even after 7 years.
Have you ever been pushed by Google? Has your account ever suffered Google’s wrath? Did you manage to get it back or not?