General News

The influence of the down-ticket on the up -ticket in the 2020 elections (Part1)

The writer is introducing the issues in this article from the focal points of advertising. He tries to advance advertising standards and the significance of promoting techniques in the political talk of this nation.

In this article, both Dr Bawumia and Professor Naana Opoku Agyemang are named downstream items that will uphold the upstream items (His Excellency Nana Addo Danquah Akuffo Addo and Former President John Dramani Mahama).

There are various kinds of purchaser items in advertising. In this article, as far as possible himself to four sorts; Convenience, Shopping, Specialty and Unsought items. An accommodation item is an item that takes little idea, its daily schedule, bought regularly, bids to an enormous objective market and which customer buys with small arranging.

Shopping item is a kind of item that requires shopper exploration and correlation of brands. Forte items are items with which buyers are worried about its image picture and the nature of their buys.

With Unsought items, the buyer has little information about or doesn’t ordinarily consider purchasing, and the acquisition of such emerges because of absence of want. Later in this article, the upsides and downsides of both Bawumia and Naana Opoku Agyemang will be compared to different sorts of items.

The primary result of the New Patriotic Party (NPP) going into the 2020 races is Nana Addo Danquah Akuffo Addo, the sitting President, with Dr Bawumia as the supporting item. The National Democratic Congress (NDC) has John Mahama as their principle item with Professor Jane Naana Opoku Agyemang as their supporting item. The two players are battling to win Ghanaian clients (Voters).

The clients (citizens) are ordered into seven (7) bunches in this article.

They are:

  1. Lookers. These are clients (electors) who are “simply looking”. They’re not in the wake of anything specifically. It is compared to individuals who go window shopping; they chance on something fascinating and they may get it or will keep on making the most of their walk, glancing around at different items.


in the event that they don’t accepting anything, they are powerful in suggesting items (possibility) to friendsand family who may be not kidding purchasers (citizens).

  1. Deal Hunters. These are clients (citizens) who have heard what the organization’s (competitors) are promising. They need to see who can guarantee and convey to this versus what they see as the best deal bargain.

  2. Purchasers. These are clients (electors) who are out there with a mission. They know precisely what they need, and they are out to get it through their votes.

  3. Analysts. These are clients (electors) exploring. They have an overall thought of the thing they’re pursuing, however they need to think about alternatives. They incorporate however are not restricted to common society associations, the media, scholastics and so on.

  4. New clients. These are clients (electors) that are generally new. They have not casted a ballot previously. Dominant part of them are the individuals who have recently turned 18years. They need to discover more about what the competitors have for them.

  5. Disappointed clients. These are clients (electors) who were once with a gathering however for certain reasons, they are disappointed and don’t mean to decide in favor of their gathering. They need their complaints heard and guaranteed of a superior result on the off chance that they adhere to a similar gathering or are taking a gander at some other gathering convincing them to decide in favor of them.

  6. Steadfast clients. These are clients (citizens) who are the gatherings best. They are with the gathering came regardless and they will decide in favor of the gathering.

The target of this article (section 1) is to take a gander at the history of Bawumia and Naana Opoku Agyemang in both their political and non-political life. Their advantages and disadvantages as (complimentary tickets) supporting fundamental items (Nana Addo and John Mahama), their impact on the primary ticket in the forthcoming decisions.

Section 2 of this article will be taking a gander at how the supporting items (Bawumia and Naana Opoku Agyemang) praise with their principle passes to augment returns (votes) in favor of their gatherings.

It will likewise investigate how Bawumia and Naana Opoku Agyemang can be advertised to different clients (citizens). At last, the male and the female factor will be tended to Dr Bawumia’s history in both private political work

Bawumia was a Deputy Governor of the Bank of Ghana until he was assigned the bad habit presidential up-and-comer of the New Patriotic Party (NPP) in 2008, along with presidential competitor Nana Akuffo-Addo. From 1988 to 1990, Bawumia filled in as a teacher in Monetary Economics, and International Finance at the Emile Woolf College of Accountancy in London, England.

He additionally filled in as a financial analyst at the Research Department of International Monetary Fund (IMF) Washington DC, USA. He is presently the sitting Vice President. From Bawumia history, the accompanying Pros and Cons have been reasoned.

Masters of Bawumia

  1. He has changed the political talk of this nation to issue-based talk through his arrangement of city center talks, especially on the economy. This can be compared to strength item in the

a feeling that it appears to a huge objective market (citizens) in Ghana particularly those electors who can peruse and comprehend.

  1. He is the current Vice – President and subsequently has increased a lot of involvement with that level. This can be compared to a helpful item which is known to clients

  2. Strong grasp of the economy. This can be compared to a characteristic item which is a blessing from nature for example fish, oil and so on. Bawumia can deal with Ghana’s financial circumstance.

  3. He is a Muslim and his pair with Nana Addo who is a Christian is a preferred position. This can be compared to an integral item.

  4. He is familiar with English and furthermore talks around a few more Ghanaian dialects.


  1. His failure to settle the cedi and dollar as he guaranteed Ghanaians that he will capture the dollar and give the keys to the IGP. This can be compared to an imperfection in a forte item Professor Naana Jane Opoku Agyemang’s history in private and political work Professor Opoku-Agyemang instructed and worked at the University of Cape Coast. Beginning in 1986.

She has held different scholastic situations at the University including Head of the Department of English, Dean of the Faculty of Arts, Warden of Adehye Hall and Valco Trust Fund Post-Graduate Hostel, and Dean of School of Research and Graduate Studies.

From 1997, she held the situation of Academic Director of the School for International Training in the History and Cultures of the African Diaspora. From 2008 to 2012 she was the University’s, Vice-Chancellor. In March 2007, she was one of five researchers chose to convey introductions during the 200th Anniversary of the Abolition of Slavery at the United Nations Headquarters in New York City. In October 2009, she was chosen Ghana’s agent for the Executive Board of the United Nations.

Instructive, Scientific and Cultural Organization (UNESCO). In front of the 2012 general races, Jane Opoku Agyemang directed the Presidential discussion with Kojo Oppong Nkrumah.

Between February 2013 and January 2017 she filled in as the Education Minister of Ghana.

Educator Naana Jane Opoku Agyemang Pros

  1. Academician. This can be compared to a comfort item since she claims to a part of electors particularly the scholarly world and a few ladies. By expansion, this would be a strength item.

  2. Very much experienced in scholastic (accommodation item)

  3. Unsullied character

  4. She requests to ladies due to her mom figure. This point can be compared to accommodation item


  1. Doesn’t have handle with figures and the economy. This point can be compared to an imperfection in claim to fame products.

  2. Under her initiative as Education Minister, Nursing and Teacher Training Allowance were dropped.

  3. Under her initiative as Education Minister, Tertiary Students were made to take care of utility tabs.

This point can likewise be compared to a deformity in an unsought item. Part of electors (Training Teachers and Nurses) are apprehensive she may return to drop their remittance.

  1. She restricted the Free Senior High school strategy by the NPP. (Compared to surrender in an unsought item an in light of the fact that part of Ghanaian citizens figure she may impact the undoing of the free SHS strategy due to her previous resistance.

  2. She was instrumental in the marking of the request to free the Montie three

  3. She is more established contrasted with Bawumia. This is compared to a shopping item. Electors will contrast her as a matured lady with a youngster, Bawumia.

  4. She is a Christian and John Mahama too is a Christian. Probably won’t engage most Muslims.

  5. She is a female. This is compared to a deformity in a shopping item. Electors will contrast her as a lady with a youngster Bawumia and settle on educated choices.

Having compared the advantages and disadvantages of both Bawumia and Jane Naana Opoku to various kinds of shopper and deformity items, the inquiry is, how would we transform the awful items into a decent item, what do we do to these items or what sort of clients (electors) do we market the items to or do we milk out the item or do we brand or reposition it?

Dr Bawumia

  1. Since Bawumia advances to the more noteworthy number of citizens, he ought to show up additional on the media space to do what he specializes in with his municipal events or media commitment, clarifying issues on the economy to the electors. This will cause them to feel great and decision in favor of his gathering.

  2. Once more, with his experience as a sitting Vice President, he should target part of the nation that

needs the legislatures help in whatever structure and attempt to utilize his impact to stretch out assistance to those

citizens, independent of their political alliance. Through that intercession, he can win them for his


  1. Additionally, with his natural blessing on the administration of the economy, he ought to do his

best to deal with the economy well to legitimize t

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button